British holidaymakers are finally waking up to the benefits of medical tourism, according to a specialist in overseas treatment.
Philip Archbold, head of sales at Intuition Communication, has claimed that the British public have lagged behind their European neighbours for years when it comes to travelling overseas for medical care.
Mr Archbold has claimed that long waiting lists and increasing costs have finally made Britain wake up and realise the benefits that can be achieved from getting cosmetic, dental and other treatments carried out by foreign doctors.
He said: "Medical tourism is an area experiencing massive growth. It's becoming acceptable. Britain has been very slow to catch on.
"Germans, the Swiss and the French have been doing this for years - travelling outside their own country for treatment is utterly acceptable. The Germans started it years ago and it is a huge market out there. We are slowly catching up and it is starting to become acceptable."
Intuition Communication operates the Treatment Abroad website, which details areas and locations through the world where Brits can head for cost effective medical treatment, including Paphos in Cyprus and Heraklion in Greece.
Article ID: 23, Posted: Fri, 15 Dec 2006 14:30:47 GMT